Only Doing It Till You're Satisfied
- Category: Artists
- Published on Tuesday, 23 August 2011 17:08
- Written by Mario
- Hits: 223
Additional Info
Sure you remember these guys and sure you remember the hit single "Brimful of Asha" from their 1997 third album "When I Was Born for the 7th Time". Cornershop have just raised the budget for their upcoming album featuring Bubbley Kaur on Pledgemusic. I have made my pledges and look forward to the album. And I talked to Tjinder about their experiences with crowdfunding:
50K MUSIC: You have just raised 100% of the budget for your new album on Pledgemusic in a little bit more than one month. Did you expect it to be that easy? Tjinder: No, we didn't really know what to expect, but our label took it on with enthusiasm & we all put a lot if work into it as well as receiving a lot of support from PledgeMusic themselves. 50K MUSIC: How do you feel now? Tjinder: We are very happy & excited about it. Aswell as peoples pre-orders we also collate very warm messages from them - most of them are as happy as we are, & there is an excitement to see certain items being taken up. There still pre-orders coming through, & it will all help, not only to put the album out, but also in the means if how it will go out. 
50K MUSIC: Do you see this project rather as funding or pre-ordering the album or more as involving fans into your work? Tjinder: The basic summary of it is all of these things and more. It helps to get out the foot soldiers of support & then also allow other peoples know we have an album coming, & then let the campaign help finance the endeavour. 50K MUSIC: Was this your first experience with crowd funding/fan funding? Tjinder: This was our first experience with this type if funding, & it has been bolstered in our minds by efficient procedures of PledgeMusics system backend & the issue that artists retain their Copyright. 50K MUSIC: Do you think it's THE way for you to finance your albums in the future? Tjinder: In the future, we would certainly consider this again, but getting back to the music, it will depend on how good the music is, as to our ability to enthuse people to pre-order. Having said that, the music of our whole catalogue is why the campaign went so fast & smooth. 50K MUSIC: In September 2009 you've announced your next album for 2010. You are bit late, aren't you? Tjinder: I don't think there is any notion of being late, only doing it till you're satisfied, & as we are our own label, we have always given ourselves as much time as we need. The day we stop that is the day we finally end the group. 50K MUSIC: Does it bother you when you're mostly remembered for your hit single „Brimful of Asha“? Tjinder: It doesn't bother me because I think it's a song that deserves to be praised, & is political & pertinent as ever. Appreciation for both versions is strong, we more people preferring the original, the more they get older. In the preorder campaign it was nice to see that it was the 3rd most popular handwritten music sheet ordered. Add to this that even our earlier stuff is gaining in popularity, so we are happy to see things going & growing as they are doing. 
50K MUSIC: We have already listened to Bubbley Kaur on your single „Topknot“. Could you please tell us something about the collaboration with her on your new album? What kind of album can we expect? Tjinder: I started working with Bubbley Kaur before she had ever recorded a note. It was a learning curve all the way & as pleasurable as how Cornershop worked in the beginning. I was brought up on Punjabi Folk Music, so to bring it out with modern western influence & not have it sounding like Bhangra (which I always disliked on the grounds that it was purely a commercial arranged marriage), is a challenge, & one I have wanted to do for a long while now. 50K MUSIC: Is there any change in band lineup for the upcoming album? Tjinder: There is no change in the lineup. I think everyone is into it as much as they ever have been, despite its change in remit. 50K MUSIC: When will the new album be released? Tjinder: 14th March 2011. There will be a video for United Provinces Of India prior to that. 50K MUSIC: Will we see Cornershop on stages in Europe soon? Tjinder: Nothing is planned as yet, as we have been so busy setting up ample play as label as it takes it's baby steps into the world. Cornershop: website pledgemusic myspace
